Project Details

Alurx — Wellness Mobile App

Designed an iOS app to help users build and maintain wellness habits through structured content, personalized routines, and daily tracking.

Context

Alurx is a wellness platform offering personalized solutions across areas like sleep, immunity, and skin health, combining content, products, and habit-building tools into a single experience.

Problem

Users needed guidance and structure to navigate multiple wellness areas, making it difficult to stay engaged and build consistent habits over time.

Role & Scope

Led the design of the iOS app, defining the structure, key sections, and interaction flows to support a cohesive and scalable product experience.

Key Decisions

• Structured the app into mclear functional areas (e.g., rituals, journal, learning, shop) to support different user needs within a unified experience.
• Designed flows focused on habit formation, encouraging recurring engagement rather than one-time interactions.
• Balanced content, tracking, and commerce, ensuring users could move naturally between learning and action.
• Adapted the experience to support different user goals, enabling a more personalized journey across wellness areas.

Outcome

Created a structured and scalable mobile experience that supports ongoing user engagement and helps users build consistent wellness routines.